Lara has strong translation industry experience since 1994, mainly in project management, working at LSPs in the US and UK. She recently shifted her focus from localisation to global brand communications, moving to the ‘client side’ where she worked in Marketing and Communications for Virgin Care, part of the Virgin Group, before joining Elia as Managing Director.
Lara has been part of the Brand2Global conference team since its launch in 2013 and was on the 2015 Advisory Board. In 2014 Lara launched the UK chapter of Women in Localization. Originally from the US, she has lived in the UK for 20 years.